As a top “showcase” category, mushrooms can significantly impact the overall image of the produce department, but the key to increased sales lies in proper merchandising and cold chain management. By following a few simple best practices, fresh mushrooms can be a transaction builder at retail and produce a halo effect on the entire produce department.

Steady, Year-Over-Year Growth

Fresh Mushroom retail dollar sales continue to show steady, year-over-year growth. In 2012, the category grew +2.1% over prior year, building on the +2.4% increase in 2011 and the +4.7% increase in 2010.

  • 2012 vs. 2011 = +2.1%
  • 2011 vs. 2010 = +2.4%
  • 2010 vs. 2009 = +4.7%

For 2012, 13 of the top Fresh Mushroom segments outpaced growth of Total Produce.

Retail Sales Growth